Remarkable product exposure is a key element of promotion and sales in every industry. For most people, exposures in the shop are the only source of information about the product and have a decisive influence on purchasing decisions.
Arrangement of retail space – Visual Merchandising – is the fastest growing marketing tool and an innovative way of communication with the customer. Reaching a target group of customers is not always easy. Sometimes the most sophisticated marketing campaigns offline and online are not able to attract clients in so engaging way and – what is most important – keep the customer attention. That’s what counts in today’s busy world – a fact that You can attract customer’s interest, stop and seduce him – so-called brand experience.
Customers will remember how they felt at the place, how easily and quickly they received a specific product and information about him, how esthetically and functionally display elements were decorated, how did fitting rooms and tills look like. This is what your customers will remember – how they felt in your store, not how your company’s logo looked like. They will talk about that and maybe will come back to your store. This is why VM should be a basis in building your communication with the customer.
Thanks to arrangement of retail space, prepared and executed in a appriopriate way, in accordance with the purchasing path, through some style, drama, quality of materials and innovative solutions – thanks to such activities, you can position a brand in a particular market segment and be sure that your offer reaches the target group of customers.
Of course in Ergo Store we know how to do this, just last year we equipped more than 50 000 m2 of retail space.
As a part of the inspiration – we recommend several unique commercial space arrangements: http://bit.ly/1gHwzvo
Sinsay clothing store in Stop Shop Rožňava retail park, located in south-eastern Slovakia is one of the latest productions prepared by Ergo Store for LPP group.