Once again, we had the opportunity to cooperate with the Dockers brand in the production of its store in France. This time it was a shop-in-shop prepared in a unique place – the Printemps Haussmann department store in the center of Paris.
Printemps Haussmann is the main store of the Printemps department store chain located on Haussmann Boulevard in the ninth district of the French capital. On the same boulevard we can also find another famous department store in Paris: Galeries Lafayette. Both places are crowded with tourists and city residents.
The Printemps Haussmann offer includes many prestigious fashion brands, one of them is our client Michael Kors, the other are Dolce & Gabbana, Hugo Boss or Prada. They are accompanied by mid-range brands like our client – Levi’s, as well as such producers as Guess, Diesel or Lacoste. At the beginning of February 2020, Dockers joined this group. Our team was responsible for the retail furniture manufacturing, their transport and assembly, which we finished on January 31, 2020.
The store in Printemps Haussmann was our next production for Dockers in the French capital. In the spring of 2019 we prepared a store at the Belle Épine shopping center and in the autumn the same year, a store in Rosny-sous-Bois near Paris. We also worked for the Levi Strauss brand in such French cities as Lille, Rouen, Le Havre and Tours. Dockers stores produced by Ergo Store can also be found in Spain, Portugal or Sweden.
We know how important the characteristics of a stationary store are, but how to promote our brand outside the store?