Ergo Store company couldn’t miss this year’s Bread&Butter fairs in Berlin. The fairs organized by Zalando have become not only the business platform but also the event in the fashion world you just can’t miss.
Bread&Butter fairs in Berlin have been held since 2003 and since 2015 they have been organized by a popular online shop Zalando. This year’s fair took place on 2-4 September in Berlin Arena. During the event we could see the offers of several famous brands, such as Levi’s, Vans, Nike, Converse, Selected Homme or Top Shop. It was possible to buy on the site the clothes from the latest collections for Autumn/Winter 2016. This confirms that Bread&Butter has changed its character from the industry event into much more inclusive.
‘For many years the event had the form of a trade show. It was a business platform available for the companies and people closely associated with the retail industry. Everything took place at the closed airport Berlin Tempelhof’, says Paweł Dziarek, Ergo Store New Business Director.’ Today Bread&Butter is a trend show- the event available to a wider audience. It is definetely an interesting place for meetings and discoveries for the people interested in street and popular fashion, the place to exchange opinions and learn about new trends. This is a great advantage of the Berlin event’, adds Dziarek.
An interesting and popular service was the possibility to personalize the purchased clothes by means of adding your favourite patterns, badges, pictures or inscriptions. The service was performed on the spot by a professionally equipped staff. To make the fairs more interesting the fashion shows were organized by popular brands, such as Selected Homme, Top Shop or Puma.
Those who weren’t able to visit Bread&Butter this year and want to learn a bit more about the event should visit this website.
See you next year in Berlin!
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