Munich, Singen, Lahr in Germany and Leuven in Belgium are the cities in which we can find new More & More shops prepared by Ergo Store in the first quarter of 2021.
Chronologically, the first production that took place was a SIS (shop-in-shop) in the picturesque Leuven in Belgium. The shop can be found in Inno department store. The offer of this shopping mall chain that operates 16 store in Belgium includes premium and mid-range brands. Among premium brands available in Inno we can find brands such as Nina Ricci, Rebecca Minkoff or Issey Miyake. The mid-range brands include a wide variety of brands among which we can find brands we frequently cooperate with: Levi’s, Dockers and Wrangler.
The German productions in Munich, Singen and Lahr are also shop-in-shops which can be found in Zinser and Ludwig Beck department stores. The first one is a German brand with 130 years of tradition. It offers products by selected, timeless clothing brands, such as Hugo Boss, Marc Cain or Levi’s.
Also the Ludwig Beck department store is a brand with long a longstanding tradition and rich history. Its origins date back to 1861. Today, the characteristic shape of the Ludwig Beck building at Marienplatz attracts Munich citizens as well as tourists. The range of brands available in the department store include Armani Exchange, Aubade, Max Mara, Comme des Garçons, as well as Levi’s, LEE, Ralph Lauren, Seidensticker or Canada Goose. What’s interesting, the Ludwig Beck department store remains an attraction not only for fashion fans, but also classical music lovers, with a whole floor dedicated to the latter.
All four shops have a standard area for More & More shop-in-shops which is less than 30 square metres. The SIS in Leuven covers an area of 21 sqm, the shops in Singen and Lahr are 18 sum, while the shop-in-shop in Munich is 23,80 sqm. The Belgian production, which was accomplished on 11 February was prepared according to the previous design concept of the brand. Other shops have been prepared according to the prevailing concept, implemented in 2020, which we have written about on our blog before. The production in Germany took place from 18 February till 10 March.
The scope of work by Ergo Store in Munich and Leuven included production and transport, while the productions in Singen and Lahr also included assembly.
More & More is a regular client of Ergo Store, for which we carry out projects in various countries. So far we prepared salons and shop-in-shops in Switzerland, Belgium, a chain of stores in Germany and a showroom can be found in Helsinki, Finland. Several times we prepared the More & More stand for Panorama Berlin – Europe’s largest fashion market place.
Another production for the Sinsay brand from the LPP group is done. This time we prepared a store in the newly opened Odyseja Gallery in Brzesko.
Shopper marketing can be described as activities carried out towards the customer before his / her purchase decision. It is complementary to sensory marketing, which affects the clients' subconscious and their senses.