New productions for the LPP group in Russia are behind us. This time we refreshed Reserved stores in Moscow and St. Petersburg to adapt them to the current concept of the LPP group’s flagship brand.
The first of the refreshed stores is located in the shopping center MEGA Belaya Dacha in Moscow. Open in 2007, the center is one of the largest facilities of this type in Europe and the second largest in Moscow. The mission of the center is to provide new standards of shopping, as well as an attractive entertainment offer for families. It is worth mentioning that it was in this mall that many global brands began their expansion on the Russian market. They were, among others, Zara, Starbucks, C&A, The Body Shop and Marks & Spencer. The Reserved store at MEGA Belaya Dacha was prepared by Ergo Store in 2017 and was one of the first to implement the concept of “Open to public”. The store was equipped with huge windows, large plasma screens and effective lighting. Currently, we have replaced some elements of equipment in the store, whose total area is 1648 sq m. Our company was responsible for the retail furniture manufacturing and its transport. We delivered the furniture to the client in the last week of January 2020.
The location of the second Reserved store is the “Galeria” shopping center in St. Petersburg. It is located at the intersection of two main streets of the city – Nevsky and Ligowski Prospekt. In the five-story facility, customers have the opportunity to visit over 300 stores and nearly 30 restaurants. In the center you will find other brands from the LPP group such as Mohito and Sinsay. Our another client – Levi’s is also running its store here, which is accompanied by popular producers such as H&M or the brands from Inditex like Zara, Pull & Bear, Bershka and Stardivarius.
The store in St. Petersburg “Galeria” is the largest Reserved store in Russia. Its area is 2425 sq m and it was originally prepared by our company in 2015. The current facelift consisted of replacing parts of the furniture. Ergo Store was responsible for its manufacturing and then their transport to the client, which – as in the case of the Moscow store – we carried out at the end of January 2020.
Russia is a permanent location of our productions for the LPP group. Last year, for the Tri-City company, we prepared, among others, Reserved, Cropp and House stores in Ekaterinburg, Reserved stores in Lipetsk and Saratov, Cropp store in Chelyabinsk, as well as Reserved, Cropp and Sinsay stores in St. Petersburg and Rostov-on-Don. In previous years, we also worked for the LPP group in such Russian cities as Moscow, Krasnodar, Irkutsk, Tula or Barnaul.
18.04.2024
For e-commerce, brick-and-mortar stores serve as a way to increase their visibility and offer a richer shopping experience within an omnichannel sales approach.
