Belarus is another country where we had the opportunity to produce stores for our regular client, the LPP group. Cropp and House stores prepared by Ergo Store can be found in the Palazzo shopping center in the capital city of Minsk.
Palazzo is a modern shopping and entertainment complex with a total area of almost 95,000. sq m. It is the second largest such a compex in the country. The shopping center, opened in April 2018, was intended to contribute to building the image of Minsk as a modern and lively city, thus breaking with the opinion of an archaic place full shopping places from another era.
Among the approx. 150 stores present in Palazzo, we can find many popular clothing brands, including two other from LPP group – Reserved and Mohito, as well as H&M, Big Star or the Polish footwear manufacturer Ryłko.
The Cropp and House stores that we have prepared, will be opened for clients of the Palazzo center on June 18. The scope of work of Ergo Store included retail furniture manufacturing and its transport. In the case of the House brand, we were also responsible for the assembly of furniture and equipment, which we carried out between April 14 and May 3, 2021.
The area of the newly opened stores is 467 and 462 sq m, respectively.
The LPP Group has been present in Belarus since 2017. The clothing brands of the Tri-City company are well known to Belarusians, and the LPP stores are very popular among clients.
Ergo Store has been supporting LPP’s expansion in Central and Eastern Europe (CEE) for years. We regularly produce new stores of all brands of the group in Russia. We have recently prepared, among others, the new Sinsay store in Moscow, the Cropp store in Togliatti and Saint-Petersburg and the Sinsay stores in Voronezh and Nizhnevartovsk. We also worked for the LPP group in such CEE countries as Romania, the Czech Republic, Slovakia and Hungary.
We know how important the characteristics of a stationary store are, but how to promote our brand outside the store?