The popular clothing brand implements a new interior concept with the help from Ergo Store. Prepared by our company, the flagship More & More shop can be found in the heart of Frankfurt, Germany.
The shop is located on Roßmarkt square in the centre of the city. The place itself has a tradition that goes back for centuries. In the Middle Ages it used to be a horse market. Today it remains a walking and shopping destination, where you will find shops by popular producers such as Rolex, Louis Vuitton, Urban Outfitters, Bree or Edited.
The new store covers an area of 140 square meters and Ergo Store was responsible for the production of furniture and its delivery. It is the 43rd More & More Store in Germany and the second, apart from the airport terminal, the brand showroom in Frankfurt.
The new concept is still dominated by subdued colours characteristic for the interior of the brand’s shops and a modern interior. However, a number of changes have been applied. The furniture placed on the light concrete floor was again made of steel, but unusual solutions were used to paint them like a mixture of paints combined with gold-transparent varnish, which makes it all light. The black marble was used as colour accent. The spaces were left open. The exposition is complemented by comfortable sofas that can be used during shopping. It is also worth mentioning the seemingly minor but significant changes, such as resignation from standard hangers in favour of those made of recycled plastic and grass.
It is worth bearing in mind that the previous More & More interior concept included steel furnishing covered in black paint. This element, as well as the whole foregoing conept, will be still used by the brand but it will be reserved only for its outlet shops. The new concept is going to be gradually implemented in the next More & More productions, which are planned to be opened in 2021.
The Frankfurt salons was opened to first customers on August 27 and it is one of the newest Ergo Store productions for this clothing brand. However, we can tell that in the mid of November we will inform you about another More & More shop opening according to the new concept.
More & More is a regular client of Ergo Store, for which we carry out projects in various countries. So far we prepared salons and shop-in-shops in Switzerland, Belgium, a chain of stores in Germany and a showroom can be found in Helsinki, Finland. Several times we prepared the More & More stand for Panorama Berlin – Europe’s largest fashion market place.
18.04.2024
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