Good shop equipment helps the customer to go through the purchasing process. This process can be supported by properly prepared retail shelving systems and displays.Whatis it worth to pay attention to?
The key to achieve space effect and friendly interior is its organization. Without it, the client can feel lost in our store and probably he willnot be interested in another visit. The interior should be designed in a way that will shorten the path to the product which the customer needs.
Many of us leave the shop with an unplanned purchase. We are tempted not only by attractive price reductions. Without the proper product exposure, it is possible that it will remain undetected. Suitable retail shelving systemssignificantly increase the chance that the customer will focus on concrete products from our assortment.
Incorrectly designed retail shelving system makes it difficult for customer to reach the product. It discourages not only potential customers but also shop staff. If a product is not available freely at your fingertips, it might be avoided. Moreover, it will be easier to cause the disorder in its surroundings. This affects the brand image and it takes extrastafftime for organizing poorly designed space. This time should be devoted to the customer.
What should we pay attention to while choosing retail shelving systems and displays? First of all, their simplicity, quality and availability. When designing, you should avoid “dead ends”- creating space for the client, which he bypasses naturally. So you should take a look at how customers are moving and where they concentrate their attention. It is necessary to combine this knowledge with data on the purchasing decisions of customers. What products from our assortment do they choose most often? This knowledge can be used with the help of a professional shopfitter. He will select a retail shelving systems and displaysthat will help the customers to find a path to the desired product and arouse his interest in the rest of the assortment.
In Ergo Store we specialise in the design and manufacture of retail space fittings. We offer comprehensive modern solutions which can effectively support brand sales and image. Our services mainly include design projects for chain stores, as well as manufacturing wall systems and free-standing furniture, including shipping and assembly. Thanks to our extensive organisational capabilities and experienced team of designers, engineers and construction specialists,we are also able to accept other orders related to designing and fitting out any commercial space. Our team will be happy to answer your questions and proposals.
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