14.05.2015
In 2014 we had the pleasure to equip another boutique in Paris. The store is filled with light colors and detailed finishing. The effect is a quiet luxurious space that corresponds with the high quality of sold apparel. The store also stands out by the usage of copper finishing of the wall system which gives the space an elegant character.
01.10.2026
This critical area - spanning the first 1.5 to 5 meters past the entrance - is known as the transition zone, decompression zone, or landing strip. How should you design the decompression zone to drive store success?
24.09.2026
The checkout zone in a brick-and-mortar store is more than just a payment area - it is a critical brand touchpoint and an effective tool for margin generation. Well-designed retail fixtures turn passive queue waiting into an active decision-making process, directly increasing average basket value.
