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How shop equipment can reflect the character of the brand

While designing the store, we usually devote most of the time to different aspects of practicality and functionality. Nevertheless we should remember that equipping shop is also the opportunity to strengthen our brand awareness.

Intelligent shopfitting can build brand awareness. Regardless of the industry, for which the project is implemented, it can create not only a functional and attractive retail space. Good shopfitter can also make the customer will remember our brand. To increase the chances of success, it is worth to remember about a few proven methods.

1. Place your name in the foreground

Storefront is the first object that a potential customer notice. Shop window should not be confusing or chaotic. Remember about exposing your name while designing a shop window. Do not forget that in the middle of the store a well-exposed logotype should also not be missed. Appropriate signage is important both outside and inside the store.

2. Brand has its own color, pattern and shape

Just as emotions can have its colors and smells, so the brand can be recognized by the distinctive visual elements. This applies not only to selection ofthe color of the walls and floors, but also furniture, cash or materials, all of which the interior is made. Each of these aspects may be part of the brand story – story based on emotions.

3. Be creative

Funny memes on the Internet sometimes show how big difference might be between the project from the drawing board and actual human choices. So let’s give the green light to your employees – their observations and reflections (eg. about customer behavior) can provide material for interesting, creative solutions that can be successfully applied to the retail and office space.

Brand awarenessis a base of successful business. The effective design of commercial space enhances brand visibility.

Ergo Store company specializes in comprehensive creation of modern solutions, which can effectively support brand sales and image. Our services cover projects’ designing, as well as manufacturing wall systems and freestanding furniture including their shipping and assembly.

Thanks to our extensive organizational capabilities and experienced team of designers, engineers and constructors, Ergo Store proceeds with orders related to designing and fitting out any commercial spaces.

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ul. Płk. Ryszarda Kuklińskiego 17A
30-720 Kraków

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