Stores dedicated to one brand gives not only the possibility of exposure of the entire range of products from one manufacturer in one place. This gives the opportunity to experience the brand in a way that multibrand stores offer only to a limited extent.
Monobrand store is a good solution for companies with a wide range of products or offering luxury goods. A good example from the first group might be sport brands. For example, in multi-brand stores we can find typically approx. 5-10 percent of products, which Nike offers in its catalog. These proportions change radically in favor of the brand.
In monobrand store brand does not have to compete for customers’ attention with other products, but the challenge for the creator of the concept is huge. It particularly works regarding to luxury brands mentioned above. For example, it applies to perfume houses: the amount of exposed products is smaller, but the quality of exposure plays a key role.
New monobrand stores are now opened in Poland. These are both flagship stores, shop-in-shops and outlets devoted to one brand.
Recently, such stores have been opened by brands like Converse and Skechers. Towards single-brand stores in Poland is also heading the Pandora brand. – We focus on selling our products in concept stores or in shop-in-shops, but only with our furniture, our way of exposition–explained in an interview for Retailnet, Dorota Pomacho-Pątkiewicz, managing director of Pandora Jewelry CEE Sp. o.o.
Ergo Store produced in recent years a number of monobrand stores such as shop-in-shops for Levi Strauss group. Our projects can be seen, among others, in England, Spain, Denmark, the Netherlands, Germany and Switzerland.
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A popular clothing brand is implementing a new store concept with the support of Ergo Store. The representative More & More showroom made by our company can be found in the heart of Frankfurt.