Polish apparel company, LPP again introduces a new Brand to the market. After a great success of company’s young women’s brand – Sinsay LPP decided it’s time to go premium.
The first stores will open in the first quarter od 2016. This will become 6thfashion brand of LPP Group. This time LPP creates apparel and accessories from the top price segment, and the new brand is dedicated to men and women at the age of 30+. The initial stage of introducing the brand will be opening of 10 stores in the most prestigious shopping centers in Poland. The marketing campaign will begin in Autumn 2015.
18.04.2024
For e-commerce, brick-and-mortar stores serve as a way to increase their visibility and offer a richer shopping experience within an omnichannel sales approach.
