Dockers shop in the sunny capital of Catalonia is another foreign project that Ergo Store accomplished in the third quarter of 2020. This time we had the pleasure to prepare a monobrand store in L’illa Diagonal shopping mall.
For a start, it is worth to give attention to the L’illa Diagonal itself. Located at avenue Diagonal 557, it is the first “superblock” office and retail centre built in Barcelona in the 1990s. The building of the centre began in 1990 and took three years. The L’illa’s cascading façade, inspired by the Rockefeller Center in New York, is 334 metres long. The centre’s commercial space is 35 000 square metres big, with 170 shops available inside. Among apparel brands, we can find shops by Bimba y Lola, Mango, Massimo Dutti, Zara, Vans or Primark.
The shop produced by Ergo Store takes the space of 54 square metres and it is located on the first floor. The scope of work by our team included the production of furniture, delivery and assembly which took place between 27th and 29th of August 2020. The shop was prepared according the Dockers’ current design concept.
The shop in Barcelona is another production prepared by our company for Dockers over the years. Last year in February, we produced a shop-in-shop in the famous Printemps Haussmann department store in Paris. Also in Barcelona, we prepared the Dockers shop in Diagonal Mar shopping centre as well as a shop in the outlet centre La Roca Village. Other productions for this popular brand as well as Levi Strauss include cities as Lille, Rouen, Le Havre and Tours. Dockers stores produced by Ergo Store can also be found in Lisbon or Stockholm.
Dockers is a brand established in 1986, specializing in men’s business casual clothing. His trademark is khaki pants. Dockers has also a product line for women. Today the brand focuses on utilitarian apprel. The owner of the brand is Levi Strauss group, with whom we have been cooperating for years.
The pandemic forced us to deal with many safety rules. While arranging commercial space in these unusual times, the principles of visual merchandising can help you to avoid many unnecessary mistakes.