Home » Blog En » Phygital – advantages of new technologies in a showroom

30.06.2016

Phygital – advantages of new technologies in a showroom

The combination of richness of the cyberworld and the experience stemming from the history of trading in stationary stores are key elements of the trend behind phygital word. Bold use of technology in a showroom may effectively transform a visit in a store into an unique experience.

Phygital allows to take a better look at preferences and needs of a customer who visits a stationary shop. It allows to get to know the product range of a specific brand in a stationary store and newly installed technologies enable to examine more carefully choices of consumers than ever before. Interactive shelves which react when we pick up a specific item to examine it more closely? LED screens which present information about inspirations, origins or make-up of clothes and accessories, and about possible arranging? It is not only a technological novelty, but a quite real direction.

An interesting example can be a flagship store of American brand True Religion, opened on June by a famous London street, Carnaby. The brand associated with jeans invested in phygital, creating a light, two-story showroom but keeping an element of intimacy. The central point is a „kitchen table”. The employee of the store meets there with the client not only to make a purchase, but also to talk beforehand about expectations and reach agreement by a symbolic table.

The second visible phygital element in the space of the store are LED screens, installed in the front of the entrance to the store. Five screens display movies from True Religion shows. Screens are on twenty four hours a day, visible for pedestrians through a glass showcase all day and all night.

Ergo Store company is open to challenges associated with phygital. We offer our customers a complex service in the field of design and arrangement, starting from planning strategy of selling brand and concept services, through 3D visualisations which allow to realistically view the future look of designed space, to detailed executive projects which allow to faithfully render the vision of the customer in a real space.

(photo: True Religion)

Read more

test
See more

08.09.2020

New stores for LPP group in Belgrade prepared by Ergo Store

The time of increased caution associated with the coronavirus pandemic has resulted in the suspension of several projects we were working on in the first quarter of 2020.

testProdukcja mebli sklepowych – kolejne realizacje Ergo Store dla grupy LPP
See more

27.08.2020

Retail furniture manufacturing – another Ergo Store productions for the LPP group

Refreshing the Reserved store in the Millenium Hall shopping center in Rzeszów is our next production for the LPP group this year.

ERGO STORE SP. Z O.O. SP.K.
ul. Płk. Ryszarda Kuklińskiego 17A
30-720 Kraków

Cookie files are used by our website in order to ensure proper functioning and for analytical, advertising and social purposes. By clicking the “ACCEPT” button or by continuing to use our website without changing the cookie settings, you consent to the use of these files. Using the website without altering settings for cookie files means that they will be automatically uploaded to your end device. You can change the settings for cookies in your web browser.
Details can be found in our privacy policy.