The proper display of products in a storefront can significantly increase their sales. The art of display is a well-thought-out process from A to Z, based on market research regarding consumer behavior. A storefront is an invitation to the interior of the store, designed in accordance with the principles of visual merchandising will help attract new customers.
The most important rule is: “Storefront floor isn’t a good choice to put products”. At home, clothes are in the closet, they are not on the floor, and if so, then our mind turned it off for the mess. This lowers the subjective value of the product. We subconsciously reduce its scope and do not perceive it as “high-end”. Goods on the floor are out of sight, clients easily can miss them. When designing a shop window, it is worth adopting the “less is more” as the guiding principle. Too many products on every conceivable level will give the impression of disarray. Placing as many goods as possible at eye level of the average person is more important than arranging the floor. The floor is not a point that will attract the attention of speeding passers-by.
If we want the floor of the shop window to attract attention, we can use display cubes, chests, tables, pedestals, boxes or special furniture designed for displaying goods. Such simple steps mean that a given store cares about the product that is to be in the hands of a potential customer.
Small products are the most difficult items to display. You have to be flexible so that they do not go unnoticed. Here are some tips:
Appropriate storefront design is an art that will either increase our sales our lower it. Experienced companies can tell you a lot and help you. We invite brands that need help in this area to cooperate.
Clothing stores have the advantage that they sell their goods against the background of other products of their line. They do not compete in a small space with other big brands. The case is different when it comes to selling cosmetics.
The Sinsay clothing brand store in the Stalchemia retail park in Siedlce is one of the newest Ergo Store projects for our long-term client - the LPP group.