The proper display of products in a storefront can significantly increase their sales. The art of display is a well-thought-out process from A to Z, based on market research regarding consumer behavior. A storefront is an invitation to the interior of the store, designed in accordance with the principles of visual merchandising will help attract new customers.
The most important rule is: “Storefront floor isn’t a good choice to put products”. At home, clothes are in the closet, they are not on the floor, and if so, then our mind turned it off for the mess. This lowers the subjective value of the product. We subconsciously reduce its scope and do not perceive it as “high-end”. Goods on the floor are out of sight, clients easily can miss them. When designing a shop window, it is worth adopting the “less is more” as the guiding principle. Too many products on every conceivable level will give the impression of disarray. Placing as many goods as possible at eye level of the average person is more important than arranging the floor. The floor is not a point that will attract the attention of speeding passers-by.
If we want the floor of the shop window to attract attention, we can use display cubes, chests, tables, pedestals, boxes or special furniture designed for displaying goods. Such simple steps mean that a given store cares about the product that is to be in the hands of a potential customer.
Small products are the most difficult items to display. You have to be flexible so that they do not go unnoticed. Here are some tips:
Appropriate storefront design is an art that will either increase our sales our lower it. Experienced companies can tell you a lot and help you. We invite brands that need help in this area to cooperate.
This is another production for the LPP group in Bosnia and Herzegovina this year. We have prepared a two-level Sinsay store in the Gallery Mall in Čitluk, which stands out with its remarkable architecture.
Customers today have become more aware of how their lifestyle and shopping habits affect the condition of our planet. They also expect socially responsible attitudes from companies. What actions should be taken in the store to conduct it in the spirit of corporate social responsibility (CSR)?