Home » Blog En » Visual merchandising and brand – tips that will help to attract customer’s attention

01.09.2016

Visual merchandising and brand – tips that will help to attract customer’s attention

Arrangement of the retail space has a crucial impact on how customers perceive the brand. A store has a lot to win by using the knowledge that visual merchandising gives. We advise You what is worth paying a special attention while designing the interior of the store.

Visual merchandising and shopfitting  experts often list three forms and areas for the active sale promotion and building a positive image of the brand in the stationary stores. These are:

  1. Shop windows – unconventional design is not only spectacular, but also effective way to attract customer attention.  Themed shop windows are a good method to highlight the uniqueness and style of interior, as well as the characteristics of the brand. It is also worth to pay attention to the components used to make themed shop window. Natural fabric or wood bring associations with reliability, bright colors can in turn attract a younger clientele. And do not forget: your shop window should change seasonally as the weather does. We should not marginalize changing seasons  while designing our shop window.
  2. Shelves and displays – when we manage to attract the attention of the customer by shop window, his interest should be maintained by solidly equipped shop interior as well as optimal exposure of products. Shelving systems made of good quality materials will be noticed by the watchful eye of the customer. While using them to present your product range,  be sure to install them at a height accessible to the human eye. Also, do not put too many products next to each other – overcrowding is a proven way for our client to lose interest in our offer.
  3. “Premium” space – designated for displaying the most valuable products in the assortment of store. Stands or displays might be useful for this kind of exhibition. “Less is more” principle definitely works here.

The Ergo Store company specializes in the designing and manufacturing of retail space fittings. We offer comprehensive, innovative solutions that can effectively promote company sales and brand image. Our services cover projects’ designing, as well as manufacturing wall systems and freestanding furniture including their shipping and assembly.

Photo: Wikipedia/Creative Commons Licence

Read more

test
See more

23.09.2020

New Sinsay shop in Rožňava prepared by Ergo Store

Sinsay clothing store in Stop Shop Rožňava retail park, located in south-eastern Slovakia is one of the latest productions prepared by Ergo Store for LPP group.

testumeblowanie sklepów odzieżowych
See more

08.09.2020

New stores for LPP group in Belgrade prepared by Ergo Store

The time of increased caution associated with the coronavirus pandemic has resulted in the suspension of several projects we were working on in the first quarter of 2020.

ERGO STORE SP. Z O.O. SP.K.
ul. Płk. Ryszarda Kuklińskiego 17A
30-720 Kraków

Cookie files are used by our website in order to ensure proper functioning and for analytical, advertising and social purposes. By clicking the “ACCEPT” button or by continuing to use our website without changing the cookie settings, you consent to the use of these files. Using the website without altering settings for cookie files means that they will be automatically uploaded to your end device. You can change the settings for cookies in your web browser.
Details can be found in our privacy policy.