Reserved products can now be purchased in the United Arab Emirates. The new Reserved store was opened in the capitol of the state, Abu Dhabi. The store equipped by Ergo Store, has 1 000 sq. m and it is located in a luxury Abu Dhabi Mall.
This is the second Ergo Store realization for LPP in the Middle East and another project for LPP conducted abroad. We have already produced dozens of stores in Europe and Asia for such LPP brands as Reserved, Mohito, Sinsay, House and Cropp. We have also equipped the first Reserved shop in Kuwait, located in the most prestigious shopping centre in Kuwait – the Marina Mall situated in elegant neighborhood of Salmiya district.
Reserved shop in Abu Dhabi Mall is situated in the neighborhood of Zara and H&M stores on the second level of shopping mall. The store was arranged in accordance with the LPP standards for European markets with three separate departments: Women’s, Men’s and Children’s.
Product assortment in the LPP stores in the Middle East is dictated by the local climate as well as customs and culture. For the climate reasons, winter offer is limited. Moreover, during the most important Muslim holiday, Ramadan, more elegant models with more modest cuts will dominate in the offer.
United Arab Emirates is the next country in the Middle East, after Egypt, Qatar and Kuwait where Reserved products are available. In the next five years, the LPP group, together with a local partner Azadea company is planning to open 30 stores in the region. We will keep you up to date on further possible realizations of LPP and Ergo Store in the Middle East!
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