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13.03.2017

Visual merchandising – the secret weapon of the well-equipped shop

Visual merchandising is a key to success in retail. Unfortunately, many stores still do not appreciate the power of visual merchandising. However, it is possible to make up for losses, not necessarily with a large budget.

If our project of store is ready, we should give attention to the arrangement and presentation of products. That is a moment when knowledge about visual merchandising might be useful. This rapidly developing tool supports communication with customers and increases the chances of brand success. With poor merchandising or lack of it, in the era of increasing competition, sales results might be below our expectations, even if our product is the best.

So how can we use visual merchandising to strengthen our brand and to make our store more attractive? Knowledge, simplicity and creativity – here are three things that count.

1. Poorly chosen interior colors, to many patterns or music not matching the character of the brand effectively discourage even the most determined visitors. Remember about the aesthetic presentation of the assortment, matched to the shop equipment. This will evoke a sense of harmony in potential customers, encouraging them to stay in the shop and check offered products.

2. Show off high margin products. Spotlight and the appropriate amount of free space around the product strengthen effect of product attractiveness and encourage to look closer at it.

3. What you can not see, it does not exist. Each product (crucial product in particular) requires adequate exposure. Shopfitting and visual merchandising can go hand in hand here. A well-designed store optimizes the available commercial space. Visual merchandising arranges it so that the eye of the customer can quickly and effortlessly take a look at what the brand has to offer him.

4. Hands guide your eyes. Remember that each product should be at your customer fingertips. Easy access to the entire range of products is a key issue.

These few tips can be put into practice almost immediately. Rearranging the interior of the store tomake it more customer-friendly does not have to require a large budget. Remember that the store staff should receive knowledge about visual merchandising touse it every day. As a result, employees will remember to maintain an optimal presentation of the assortment. The effective visual merchandising counts not only on the arrangement of the space, but also on teamwork and observation of customer behavior.

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