Planning a display change strategy is a part of the work of a visual merchandiser. Sales are set by dates - holidays, anniversaries etc. - all this increases the traffic in the store. The visual merchandising calendar is a schedule for changing shop windows and displays at the same time.
Winter is coming – the best time for clothing purchases. In this period the retail industry is focused on getting clients, often marginalizing the issue of engaging its staff in the brand. Building relationship between the employee and the customer is regarded as less important topic.