23.04.2026

Visual communication inside the store: from psychology to modern technologies

The role of in-store signage is transforming. It is no longer merely a collection of informational boards but an advanced tool that directly influences a store’s commercial performance.

• customers,
• signage,
• technology,
• trends,

10.08.2021

How to plan changes to the display in a stationary store? Visual merchandising calendar

Planning a display change strategy is a part of the work of a visual merchandiser. Sales are set by dates - holidays, anniversaries etc. - all this increases the traffic in the store. The visual merchandising calendar is a schedule for changing shop windows and displays at the same time.

• christmas,
• customers,
• storefront,
• visual merchandising,

02.12.2015

Store employees are best “brand advocates”

Winter is coming – the best time for clothing purchases. In this period the retail industry is focused on getting clients, often marginalizing the issue of engaging its staff in the brand. Building relationship between the employee and the customer is regarded as less important topic.

• customers,
• employee,
• sprzedawca,