We returned to cooperation with the GANT brand. Our latest project for this American-Swedish manufacturer is a store in the Roppenheim outlet center in France.
In outlet centers, customers can buy high-quality products at attractive prices. The GANT brand has prepared a special concept tailored to the requirements of this type of retail space. The concept assumes, among others, enriching the palette of materials and colors characteristic for other types of GANT stores with shades of gray, wooden flooring and carpets. The goal is to create a retail space that is more welcoming and inspiring, while at the same time displaying all the advantages of a premium brand. The updated GANT Outlet concept offers flexible wall units with a range of floor units that support the requirements for all product groups and capacity needs.
Roppenheim is a town in France located near the Rhine River and the border with Germany. The offer of the outlet center, located on the D4 road leading to this town, includes over a hundred stores of well-known brands such as Levi’s, Etam, Jack Wolfskin, Converse and those associated with the premium segment like Karl Lagerfeld or Calvin Klein. At the beginning of March 2022, the GANT store with an area of 177 sq m was added to the center’s portfolio. Our team was responsible for retail furniture manufacturing, transport and assembly, which took place at the turn of February and March.
Although the GANT brand is mainly associated with Sweden, it was created and developed in the United States. For many years, shirts were her only assortment. Over time, the company decided to expand its offer with chino pants, polo shirts, t-shirts, as well as accessories – glasses and perfumes. GANT is said to be the favorite brand of students of prestigious universities. Each of the collections offers shirts made in cooperation with the elite Yale University.
The Outlet in Roppenheim was not our first project for GANT. In 2019, we had the pleasure to prepare the brand’s flagship store in the heart of Paris. The store is located on the representative Saint Germain boulevard, and its area is 150 square meters.
Photo: facebook.com/RoppenheimTheStyleOutlets and Ergo Store
18.04.2024
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