A new dimension of comfort: How ergonomics and luxurious details influence in-store purchase decisions

Today’s customers visit physical stores not just for products, but for experiences. In an era when almost everything can be bought online, brick-and-mortar spaces must offer something more — an atmosphere that cannot be replicated in the digital world. One of the most effective ways to create such an experience is by investing in comfort, ergonomics, and the kind of thoughtful details that convey a sense of luxury and appreciation.

Comfort that sells

Consumer psychology clearly shows that relaxed customers buy more. A spacious, well-lit fitting room with a comfortable seat, a relaxation zone, or even the pleasant texture of a checkout counter — all these elements tangibly extend the time people spend in the store. Premium brands understand this perfectly. When designing their retail spaces, they intentionally leave ample room and create inviting rest areas. It’s a deliberate strategy that encourages customers to slow down, reflect, and ultimately make more thoughtful purchasing decisions.

A good example is the COS store in Westfield Mokotów in Warsaw, known for its visually cohesive relaxation zones that blend seamlessly with the store’s overall design.

At Ergo Store, we build physical retail spaces for some of the world’s most recognizable brands — including Levi’s, Dockers, Reserved, Sinsay, and Wrangler. We know that well-considered ergonomics are key to creating positive customer experiences. That’s why in every project we emphasize solutions that combine comfort with functionality while maintaining the highest standards of quality, aesthetics, and practicality.

Luxury lies in the details

Delivering premium comfort doesn’t always require major investment. Often, it’s the carefully chosen details that shape how a space is perceived — subtly signaling quality and attention to craftsmanship.

Take the boutiques of Aesop, for instance — each one is an architectural work of art. The Australian skincare brand consistently uses locally sourced materials to create spaces that are both minimalist and deeply luxurious. In its Barcelona store, for example, Aesop used stone from the Montjuïc quarry to reflect the city’s heritage and character — you can read more about this in our article on hyperlocality.

Similarly, some technology brands — such as Apple — build their premium experience through details. Their minimalist oak display tables convey precision, durability, and sophistication — the very same qualities their products embody.

At Ergo Store, we combine over 15 years of experience in the production and furnishing of commercial spaces with expert craftsmanship, creating retail furniture that is not only durable and beautiful but also contributes directly to your brand’s success. Because today, luxury is not about excess — it’s about thoughtful comfort and uncompromising attention to detail.