We know how important the characteristics of a stationary store are, but how to promote our brand outside the store?
The illustrated details on objects of everyday use have become very popular. How can we use this trend in stationery shops?
Storefront attracts attention and presents new products. So it seems that the storefront is a high-budget project. It does not have to be like this. In this text we will suggest how to tweak your shop "showcase” with simple and inexpensive solutions.
Properly lit shop space is 40% of success. According to the market research conducted by J. Niewiadomska in the book "Trade", it is the lighting that has as much as 40% of the impact on the perception of the store interior. Other factors are: graphic elements, colors of the floor, ceiling and walls.
The More & More shop in Schwabach is another Ergo Store production in Germany.
Women are from Venus and men are from Mars.. Advertising specialists use the old quote to differentiate the marketing of their products depending on whether they are targeting women or men. So why shouldn't shop furniture design be prepared according to this principle?
The More & More showroom in Hamburg is another Ergo Store production in the German market.
The pandemic forced us to deal with many safety rules. While arranging commercial space in these unusual times, the principles of visual merchandising can help you to avoid many unnecessary mistakes.
Belarus is another country where we had the opportunity to produce stores for our regular client, the LPP group.
Ergo Store company has carried out another project in Russia for our longtime customer, the LPP group. This time we have produced a shop for the Cropp brand in Togliatti, a city located in the Samara district, in the European part of the country.
Another Polish productions for the LPP group this year are behind us. To the list of this year's projects we added Cropp and House stores in Galeria Sfera in Bielsko-Biala.
Visual merchandising is a domain which has a profound influence on retail. Since humans are visualizers, we „buy with our eyes” before we actually finalize our shopping. For this reason window display arrangement remains crucial.