For the second time this year, we had the opportunity to prepare a Dockers store in the Catalan capital.
Our latest production is a store in the Diagonal Mar shopping center, which is located in the Sant Marti district in the north-eastern part of the city. This is a district characterized by high buildings, great sport infrastructure and many green areas. Customers visiting Diagonal Mar can shop in over 200 stores of leading clothing, sports and home furnishings brands. Its shop runs here, among others Levi’s – another brand from the Levi Strauss group and our regular client. In addition, the center features stores signed with such brands as H&M, Calzedonia or the brands from Inditex group – Zara, Bershka, Pull And Bear, Stradivarius, Massimo Dutti and Oysho.
Dockers products are available in Diagonal Mar from November 22, 2018. The Ergo Store team was responsible for the store design, retail furniture manufacturing, transport and assembly (it lasted from November 19 to 20). In addition to furniture, we have also prepared decorative elements and visual identification of the brand in the form of logos placed inside and outside the store.
Dockers is a brand established in 1986, specializing in men’s business casual clothing. His trademark is khaki pants. Dockers has also a product line for women. The owner of the brand is Levi Strauss group, with whom we have been cooperating for years.
The shop in Diagonal Mar was not the first Dockers store we prepared this year in the capital of Catalonia. During the summer, we produced a shop in the La Roca Village outlet center. We have also worked for the Dockers brand in such Spanish cities as Sevilla, Malaga, Valladolid, La Coruña, Vigo and Santiago. We have also produced Dockers’ stores in France (Nice, Lille, Rouen, Le Havre, and Tours) and a shop in the center of Stockholm.
We know how important the characteristics of a stationary store are, but how to promote our brand outside the store?