05.06.2025
The list of Ergo Store’s 2025 projects for the More & More brand has grown to include a shop in the prestigious Maestra House department store in Prague.
Like our previous 2025 projects for More & More, the Prague shop follows the “shop-in-shop” format. In this model, the shop owner operates within retail space owned by another retailer. This format is typically characterized by a small retail area — in the case of the Prague location, it is 28 sqm.
The More & More shop-in-shop we had the pleasure to produce is located in the prestigious Maestra House department store. This historic building, dating back to the late 19th century, was designed by Georg Barter — an architect known for his monumental style, which blended the heavy Empire form with the delicate details of Art Nouveau.
The department store is situated on Řeznická Street in the New Town district — a unique space where historical architecture meets modern urban style.
The Ergo Store team handled the production of retail furniture and fittings, followed by transportation and installation, which took place on April 29, 2025. The shop opened in the first days of May.
The More & More shop concept is distinguished by its modern, understated, and elegant interior. The steel furniture is finished with a unique gold-transparent lacquer, giving the space a subtle and airy feel.
The German fashion brand More & More is one of our long-standing clients. We’ve carried out projects for them in their home market, as well as in Switzerland, Belgium, Finland, and more.
The most frequently produced retail format for More & More is the shop-in-shop, although we have also created monobrand and outlet stores.
01.10.2026
This critical area - spanning the first 1.5 to 5 meters past the entrance - is known as the transition zone, decompression zone, or landing strip. How should you design the decompression zone to drive store success?
24.09.2026
The checkout zone in a brick-and-mortar store is more than just a payment area - it is a critical brand touchpoint and an effective tool for margin generation. Well-designed retail fixtures turn passive queue waiting into an active decision-making process, directly increasing average basket value.
