We have completed a series of productions for the More & More brand, resulting in 21 shop-in-shops in Germany and Belgium. All of them were opened between January and April 2024.
Shop-in-shop is a format often used by our regular client – the German brand More & More, specializing in the production of modern women’s clothes.
A characteristic feature of a shop-in-shop – a solution in which a retailer uses the sales space of another brand – is, among others: relatively small store area. In the case of the More & More shops we produced, it was usually between 20 and 30 sq m.
We have prepared More & More shops in smaller German cities, such as Memmingen (Eckhofer department store), Bretten (Röther shopping center) or Frankerberg (Eitzenhöfer department store).
The exception on the list is Mainz, which due to its population of over 200,000. inhabitants can be classified as larger urban centers. The More & More shop we have prepared with an area of 29 sq m can be found here in the Sinn department store.
The second exception is the shop manufactured not in Germany, but in Belgium. We can find it in the administrative district of Woluwe-Saint-Lambert, which is part of the Brussels-Capital Region.
In most of the 21 locations, the scope of our work included retail furniture production, transport and assembly, and individual shops were opened between January and April 2024.
The new interior concept of More & More shops, which we have been implementing regularly since 2020, is dominated by subdued colors and modern decor. A characteristic element is steel furniture and equipment painted in black and gold-transparent paint.
More & More is our regular client for whom, apart from Germany, we have already carried out shop-in-shops, including: in Switzerland and Belgium.
We have also cooperated with the German brand in Finland and Kuwait, and recently we have prepared a store in the capital of Austria – Vienna.
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