Once again, our company had the pleasure to cooperate with the More&More brand during one of the most important fashion fairs in Europe.
A clothing company from Germany is a permanent exhibitor of the Berlin event, and Ergo Store is responsible for the production of its stand every year.
This time Gold and Rose dominated in the More & More stand. Intense colors attracted the attention of trade fair visitors. A characteristic element of the stand was a bar with stools, for the preparation of which we used brass, oak top and MDF boards. Clothes racks were made of a brass rod and brass sheet. However, to prepare the platforms we used chipboard, on which we sewed velvet materials in pink color.
Panorama Berlin is the largest and most important fashion fair in Germany and one of the most important in Europe. It is organized twice a year, and 2020 winter edition was for the first time held at the Tempelhof airport. According to the organizers, the new location is an “environment oriented towards lifestyle consumer behavior”. The raw space of the airport was revived by well-known clothing and lifestyle brands, among which, next to More & More, were Blueberry, Guess or Sky Rebel.
The goal of the organizers of Panorama Berlin is to transfer expert knowledge and present innovative solutions in the fashion industry. The slogan of the last edition is REBEL WITH A CAUSE, which – according to the organizers’ intention – is to provoke to ask questions “whose answers sometimes hurt, but are important in order to be successful in the future”.
We would like to thank More & More for another good cooperation during Panorama Berlin. We hope to meet again during the next edition. We also invite other companies interested in preparing stands for trade fairs to cooperate with us.
Despite the growing popularity of online sales, stationary trading is still doing well. It is predicted that by 2026 it may increase by 10.5%.
However, this tendency is accompanied by changes in customer preferences, and an example may be the growing popularity of retail parks.
We are coming back to the Czech Republic with a new project for the LPP group. In the city of Frydek-Mistek, we have prepared a Sinsay store, which is currently the fastest growing brand in the Tri-City group.