Supporting the international expansion of our regular client – LPP group, we once again took the Eastern direction. This time we have prepared Reserved store in Krasnodar in Russia.
At present, LPP stores can be found in several European countries, as well as in the Middle East, Egypt, Kuwait, Qatar and the United Arab Emirates. An important direction for the Polish clothing company is Russia, where we have already prepared several shops for our client. Recently, we had the pleasure to cooperate in the production of the Reserved store in Krasnodar.
The store will be located in the Krasnaya Ploshchad shopping center. In the gallery operating since 2003, we can already find products of such brands as H&M, Zara, New Yorker, Bershka, Promod or Tom Tailor. The Reserved store, which area is 1884 sq m, will be opened at the beginning of June. The store will be prepared in accordance with the current “light loft” concept, whose idea is, among others, creating a coherent image of the zones – women’s, men’s and children’s – existing in one space. The scope of Ergo Store’s work in the described project covered the retail furniture manufacturing and transport.
The Reserved store in Krasnodar is our next production for the LPP group in Russia. At the end of 2017, we produced five stores in Rostov-on-Don, and earlier, among others, Reserved and Mohito stores in Moscow, House store in St. Petersburg, Reserved stores in Yekaterinburg and Tula. We will inform you about further productions.
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Thanks to our longstanding partnership with LPP, we’ve had the opportunity to both observe and participate in the evolution of Reserved's store concept. This article examines how the brand’s stores have transformed over the years and which elements have shaped their current look.
