We carried out both projects in Printemps department stores in the Paris suburbs.
In addition to their locations, the shops also have a format in common – they are shop-in-shops, meaning that they were created in the retail space of another brand with a similar profile.
The first shop can be found in the Printemps Parly 2 department store in the Yvelines department, in the western suburbs of the French capital, less than an hour’s drive from the center. Although the building resembles a warehouse from the outside, the perspective changes once you step inside – the exclusive interior accommodates stores of brands associated with the premium segment, such as Christian Dior, or Cabaia, complemented by those more popular, such as Spanish Mango, or French Cyrillus. Prepared by our team, the 30 sqm Dockers store offers women’s and men’s collections of the American manufacturer. The store opened on October 20, 2022, and our team was responsible for retail furniture manufacturing, transportation and assembly, which we carried out on October 18.
Although Dockers is a brand traditionally associated with a men’s assortment, especially khaki-colored pants, it now regularly opens stores with a women’s collection as well. We had the opportunity to prepare such a “women’s shop” at the Printemps department store in Vélizy-Villacoublay, located in the southwestern suburbs of Paris. Printemps Velizy attracts customers with a wide selection of shops, cafes and restaurants. Brands such as Polo Ralph Lauren, Guess and Tommy Hilfiger can be found here. The 35 sqm Dockers shop, prepared by our team, joined the offer on October 21, 2022. We took care of the furniture production, transportation and assembly, which we carried out on October 19.
Printemps is a chain where we often have the opportunity to work for the Dockers brand. Our production list includes a women’s shop in Printemps’ most famous department store on Boulevard Haussmann in Paris. In July this year in the French fashion capital, we in turn prepared a Dockers shop in another popular department store, i.e. Le BHV Marais.
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