Every day, sellers and store owners meet with the needs and habits of different generations of customers – Baby Boomers, Generation X, Generation Y (popularly known as Millenials) and Generation Z. Each of them has specific social and cultural characteristics that affect its shopping habits.
It seems that Millennials or Generation Z are in the spotlight of retailers today and the Baby Boomers generation (people born in 1946-64) is somewhat in the background. One can get the impression that retailers underestimate the purchasing potential of this group. Meanwhile, Baby Boomers are people with a stable life and professional position who can spend more money on their own needs compared to younger generations. Studies show that the Baby Boomers generation is more willing than the average customer to pay for high-quality products (59 percent of Baby Boomers declares it). When buying private labels, they also choose the more expensive ones more often.
Here are some other shopping habits of the Baby Boomers generation according to Shopping by Generation report prepared by Colloquy.
It is certainly worth fighting for consumers from the Baby Boomers generation, taking into account its consumer habits and age restrictions. Meeting the needs of older people has become much easier than it was a few years ago and new technologies come with help. Technological solutions are not only targeted to young customers and an example of a solution that meets the needs of Baby Boomers are prototypes of interactive trolleys that follow the customer, which tell where to find a given product and inform about current promotions.
A Levi's outlet shop in Szczecin, Poland is one of the newest productions for this famous brand by Ergo Store prepared in the third quarter of 2020. The store's assortment includes iconic jeans for men and women.