14.04.2023
A busy time in Germany is behind us, only in February we prepared as many as 6 new shop-in-shops (SiS) for More & More. SiS is a popular sales concept that involves placing smaller shops or stands run by different vendors in a retail store. This gives customers access to more products and brands, and allows the main store to increase its profits and attract new customers.
Designing shop-in-shop requires considering several factors that will affect its effectiveness and success.
Before starting to design a shop-in-shop, it is important to define the purpose and expectations of the shop. Determining the shop’s purpose will help guide design decisions, including choosing the right location, selecting an assortment of products and planning layout.
Another important element is to match the shop-in-shop with the target audience. When the shop is placed inside a larger store, it is necessary to understand the target group of the parent store. The shop-in-shop should match the style, taste and needs of the main store’s customers, while offering something that will attract attention and encourage people to visit.
Product display is a key element of shop-in-shop design. Products should be displayed in such a way that they attract customers’ attention and encourage them to buy. It is advisable to use a variety of techniques to expose products, such as proper lighting, racks and shelves, as well as placing products in creative locations.
The new More & More stationary shops we prepared are located in various German cities – Lingen, Hurth, Jena, Hermsdorf, Moers, Hockenheim. Their area ranges from 16 sqm to 46 sqm. These are standard sizes for this type of retail solution. The new SiS stores for More & More are located in places that are frequented in large numbers by the brand’s target group – women who appreciate elegance but also freedom.
For each project, we were responsible for retail furniture production and transportation. In most locations, we were also responsible for assembly, which we carried out between February 14 and March 01, 2023. The furniture was prepared in accordance with the brand’s latest concept.
The retail furniture we prepared is consistent with the character of the brand – subdued colors and modern style dominate. The furniture was made of steel, but an unusual solution was used to paint it – a mixture of paints, from the combination of which a gold-transparent varnish was obtained, which gives lightness to the whole. Black marble was used as a color accent. Unusual solutions make SiS More & More stand out from the space of its parent stores.
Recently, for the More & More brand, we prepared new shops in the Belgian Inno chain or a dozen of shops in Germany. These are just some of the realizations, as we have been working with the More & More brand for years. You can learn about previous projects by visiting our blog.
12.02.2026
Dockers is one of the global apparel brands that Ergo Store has supported for years, delivering brick-and-mortar retail spaces across various parts of Europe. What are the most distinctive features of the brand’s store concept, which until 2025 was part of Levi Strauss & Co.?
