We have been cooperating with the More & More brand for several years, producing many shops in various locations. One of the leading markets for this brand is Belgium, where this time we prepared two new shop-in-shops (SIS) in the popular Belgian department store Inno.
The newly produced More & More stationary shops are located in Brussels and Uccle. Brussels is not only the capital of Belgium, an important commercial, banking, financial and cultural and scientific center of the country, but also the headquarters of the European Union and NATO. Uccle, on the other hand, is an urban municipality belonging to the Brussels Capital Region, with a population of about 75,000.
The beginnings of the Inno retail chain date back to 1897, when the first department store of this brand opened on rue Neuvew in Brussels. Over time, it began to expand its sales in new locations like Leuven, Antwerp, Hasselt, Bascule, becoming the main trading company in the country in the interwar period. From the beginning, it was distinguished by a wide range of luxury products. Currently, the chain includes stores of such brands as: YSL, Chanel, Hugo Boss, Kenzo, Dior, Swarovski, Benetton, Tommy Hilfiger, Mexx, and Esprit.
The common element of the two new projects for More & More in Inno is the format of the stores – these are shop-in-shops (shops run on the retail space of another brand with a similar profile). This solution is more friendly to the company’s budget than opening an independent store. Shop-in-shop allows you to get acquainted with new products in a less obliging manner on more financially favorable terms.
More & More SIS in a department store in Brussels occupies 35 sq m, while in Inno Bascule (Uccle municipality) – 45 sq m. These are standard sizes for this type of retail space.
For both projects, we were responsible for furniture production, transport and assembly. The assembly works took place on October 11-12, 2022. The furniture has been prepared in accordance with the latest concept of the brand, which is characterized by the use of bright materials and gilded steel.
For the More & More brand, we regularly produce new stores each year. Recently, in Germany alone, we have prepared as many as ten SIS in various locations and showrooms in the largest cities. More & More is our regular client, for whom we have worked not only in Belgium and Germany, but also in Switzerland, Austria, the Czech Republic and Finland.
02.05.2024
The project in the capital of Austria is a monobrand store located in the Auhof shopping center.
