We are continuing our collaboration with More & More. After a series of productions in Germany, it was time for a shop in the Belgian town of Oudendarde.
As with Germany, the shop in Belgium is a shop-in-shop, or ‘shop within a shop’ – a retail solution in which a brand sells its products in the shop of another brand, but with a similar profile.
In Belgium, we worked in Oudenarde, a town whose history dates back to the 11th century and whose heyday was in the 16th century when it was famous for making Gobelins. The town’s most prominent building, the town hall with its bell tower, also dates from this period.
One of the streets that runs through the centre of Oudenarde is Nederstraat, where fashion brands such as Esprit and Hunkemöller have their shops. The More & More shop we prepared can be found at number 45, with an area of 29 sq m. Our team was responsible for retil furniture manufacturing, transport and assembly, which we carried out on 10 August 2022. The furniture was prepared in accordance with the new interior concept of the German brand – the concept, which is characterised, among other things, by fixtures and fittings made of steel, painted with a gold-transparent paint mix, which gives a lightness to the whole.
The shop in Oudenarde is another More & More shop-in-shop, prepared by us this summer in western Europe. We have carried out similar projects in Germany, where we produced ten shops in Munich, Lübeck and other cities.
We have been working with More & More for years, preparing shop-in-shops and monobrand stores in Switzerland, Germany and the Middle East, among others. For the German brand, we have also made stands for fashion fairs organised in Berlin such as Panorama and the Premium International Fashion Trade Show.
02.05.2024
The project in the capital of Austria is a monobrand store located in the Auhof shopping center.
