31.07.2025
The Dresden store marks another Ergo Store project for More & More in Germany in 2025. While most of our previous projects this year have been shop-in-shops, this time we prepared a different retail format for the fashion brand — a monobrand store.
The More & More store we produced is located on Hüblerstraße in Blasewitz — one of the best-known and most elegant districts of the city, situated east of Dresden’s historic center, near the “Blue Wonder” bridge, a symbol of the Saxon capital and one of its main tourist attractions.
More & More monobrand stores are characterized by bright, neutral color schemes that create a sense of spaciousness and highlight the products. The furniture is made of steel, painted in black or transparent gold.
A distinctive design feature is the use of open, spacious display zones, which enhance customer comfort and allow for easy movement throughout the store.
The store we produced for More & More covers an area of 143 square meters. We were responsible for manufacturing retail furniture and fixtures, as well as for installation, which took place on July 8–9, 2025. The store officially opened on July 16.
The German fashion brand More & More is one of our long-term clients. We have already delivered monobrand stores for them in locations such as Vienna, Graz, and Frankfurt.
Most often, we produce shop-in-shops for the brand across Germany. In 2025 alone, we’ve already completed over 20 such retail formats in various cities across the country.
Beyond Germany, we have also prepared shop-in-shops for More & More in Switzerland and Belgium. In addition, we were producing showrooms (including in Salzburg, Hamburg, and Helsinki) and outlet stores (e.g., in Ochtrup).
12.02.2026
Dockers is one of the global apparel brands that Ergo Store has supported for years, delivering brick-and-mortar retail spaces across various parts of Europe. What are the most distinctive features of the brand’s store concept, which until 2025 was part of Levi Strauss & Co.?
