Today, customers are shopping quite differently than a decade ago. The development of online shopping has made customers a lot pickier about the stores they shop in offline. The shopping experience of a customer in stationary store is shaped by many factors, the impact of which is as important as the products offered in the store. Below we describe a few such elements.
One of the elements building the atmosphere in the store is music. Research show that quiet, gentle music encourages customers to stay in the store, unlike loud, which brings the opposite effect. The speed of the music also matters. Slow music is more likely to lead to increased sales than fast.
The role of employees in the store can’t be overestimated. It is worth devoting enough attention to the employees being properly trained, acting professionally and being satisfied with their work. Customers easily sense negative emotions or frustrations of the seller. Therefore, it may be a good idea to conduct an employee satisfaction survey that will allow you to see whether any improvements could be made to boost employee happiness.
It’s important to keep the right temperature in the store. In colder months, the store should provide warmth and shelter, while in the hotter weather – coolness and comfort. It is worth making sure that the heating and cooling devices are properly maintained. This will avoid system failure and also help to cut costs as it will allow you to quickly identify any potential problems.
Research shows that customers love to receive gifts. Perks are an element of building an advantage over the competitors. You do not have to invest a fortune in such presents – the benefits for the customer can be free sweets or snacks as well as participation in cashback or loyalty programs.
There are many ways to build a positive customer experience in stationery store. We have described only some methods, but even using only one of them can help to boost the store’s performance.
Sinsay clothing store in Stop Shop Rožňava retail park, located in south-eastern Slovakia is one of the latest productions prepared by Ergo Store for LPP group.