How to design a children’s store?

A stationary store for children is characterized by a wide range of products divided by age, gender and purpose. In one place, we usually find clothes, toys, prams, bathtubs, cosmetics for children and many other products of various sizes. In order to properly manage such a space, we must take into account not only the size of the goods, but also their category and the age group they are intended for. One space should convince young children, teenagers and their parents to buy.

“Children” is a group of people, differing in age and maturity. At each stage of puberty, a child has completely different consumer needs. That is why in stores it is usually assumed that the commercial space is divided into: babies, children aged 2-6, older children 7-16 years. Each of these categories has its own age sub-categories adopted every full year of life, e.g. 3-4 years, 14-15 years, etc.

How to arrange baby products in the store?

Babies cannot decide about themselves so their parents buy the goods for this age group (usually mothers), adult family members and parents’ friends. The overwhelming group in this category, however, are expectant mothers who buy extremely emotionally. When designing this shopping area, the standards that apply to shops for adult consumers should be respected. The dimensions of the display furniture should be adjusted to the height of an average adult. We can influence consumer decisions by evoking pleasant impressions about the retail space, i.e. peace, charm, expectation and warmth. To achieve this effect, it is worth using pastel, warm colors. You’ve probably noticed that baby clothes are usually powdery pink or so-called. Baby blue. During the first period of a child’s life, clothes should be functional, but most of all, the parents should like them. Adult people are less likely to choose flashy colors, according to research, we most often choose subdued colors, i.e. white, gray, beige.

How do children and adolescents buy?

Children’s expenses most often depend on pocket money or the will of the parent with whom they go shopping. According to a study by the Ipsos research institute, two-thirds of parents of children between the ages of 4 and 18 give their children, at least from time to time, pocket money. Children spend this money primarily on sweets, food, drinks, phone, cosmetics and clothes.  Young people (15-18 years old) spend relatively less on sweets and food more often than younger children on cosmetics, phone and clothes.

Apart from having money at their disposal, children take an active part in spending their parents’ money. The vast majority of children accompany their parents while shopping. Then they can allow themselves to release their real consumer desires and count on their parents to have a positive attitude towards them. How do children buy when they have more money at their disposal?

Children and adolescents buy with emotions, the desire to possess is so great that they do not look at objects from a practical point of view. Due to increased access to the Internet, children’s consumer choices are most often dictated by choices of people who impress them. A good stationary store should, above all, be up to date with trends among children and adolescents. Providing access to fashionable products is the key to sales.

Age differences should be taken into account when designing spaces for younger and older children. What to look for when arranging a shop space directed to:

Younger children:

• toys at the child’s eye level,
• in this case, the floor is a great place to display goods,
• low display furniture – goods available at your fingertips,
• glamor, gathering a lot of toys in one place,
• strong colors, contrasts – bright toys, but also furniture, floors, walls, etc.,
• smooth edges, rounded display furniture,
• play space – the opportunity to try out the toys,
• clothing rather less exposed than toys (it may be on higher shelves).

Older children (Youth):

• fashionable accessories are clearly displayed – preferably already on the storefront,
• more clothes than in the space for younger children,
• mannequins dressed in the most fashionable goods,
• increased exposure of cosmetics,
• more subdued colors,
• interesting graphics and posters on the walls.

Children are susceptible to all stimuli coming from a variety of sources. Stationary stores often use tricks to encourage customers to buy, e.g. spraying a specially developed fragrance, atmospheric music that accelerates consumer choices, materials pleasant to the touch, mirrors distorting reality and much more.

Display furniture for stationary stores

When designing a store for children, it is worth equipping it with mobile display furniture that can be easily rearranged. Trends among the youngest change very quickly and the stationary store should keep up with them. Due to the different sizes of the offered products, the shelves should be able to be quickly moved and made smaller or enlarged. Such equipment can be prepared by Ergo Store. The furniture manufactured by our team is solid and functional, many years of experience in designing stores allowed us to refine them to serve our customers for years. You can send us a question here, we approach everyone individually and professionally.

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