The customer buys with eyes. Even the best product is difficult to sell without an engaging visual setting – a window display is an extremely important part of it. From its design depends on whether the customer will visit our store.
A well-designed window display can promote a less popular product and attract customers’ attention with sales or new offer.
Every detail counts in the design of a shop window: lighting, shape, colors, placement of furniture, as well as consistency with the brand’s message.
Materials are the element that requires special attention. They should be consistent with the whole project and the character of the products and services we offer. We will use different materials in a cafe and different in a hardware store. It is also worth to remember about practical aspects – materials should be resistant to weather conditions and possible damage. It is important whether our window display should have a traditional or modern character. In the latter case, it is worth considering, for example, the use of glass. A glass window allows to see what’s going on inside, thereby encouraging you to enter. In addition, the people inside can observe what is happening in the surroundings of the store.
A shop window is a tool that might increase sales, therefore its design should be integrated with marketing communication. We can use props that, while affecting the eyes and other senses of the customer, will simultaneously convey a promise. For example, if we run a shoe store, while promoting the summer collection, we can use sand and beach props in the window display. A customer who will be able to evoke positive connotations associated with holidays, rest and relaxation will certainly be more willing to buy.
When designing a window display, it is useful to know the psychology of sales and visual merchandising. That is why it is worth to decide to cooperate with specialists who have appropriate competences and will take care of creating an engaging window display from A to Z.
The Ergo Store company will happily take on new challenges in the field of production as well as designing and manufacturing of retail space fittings. We offer comprehensive, modern shopfitting solutions that can effectively support sales and brand image. Thanks to the developed organizational base and an experienced team of designers, engineers and constructors, Ergo Store can also undertake other tasks in the field of designing and equipping any commercial space.
A Levi's outlet shop in Szczecin, Poland is one of the newest productions for this famous brand by Ergo Store prepared in the third quarter of 2020. The store's assortment includes iconic jeans for men and women.