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How to get a shop customer’s senses involved?

Shop concept creators like referring to our sight and hearing. Currently retail line applies unusual solutions often and often, which can get the customer interested more effectively.

Application of human senses as in incentive to purchase goods such as groceries, beauty products or audio-visual equipment was a natural consequence. These goods basically aims at affecting a buyer’s senses. Today sensor marketing begins to be used widely in retail commerce applying  all customer’s five senses.

Bloomingdale shopping window in New York can be an example. In 2015 it evoked wide interest owing to unconventional involvement of all the senses of potential customers. First, pedestrians were encouraged to drop in with sounds of live music. After they approached to the shop , a smell sense was involved as at the threshold  “Bloomingdale scent” was floating in the air. When pedestrians stood in front of the shopping window they were attracted by dainty Christmas flowery sculptures by  Jeff Leatham… You could not miss the shop in New York’s Lexington Avenue.

Customers’ senses have already been involved in such a non-standard manner by Lush, a cosmetics company, an exclusive Burberry as well as a sports giant, Nike. These companies, like increasing group of retail line representatives, are investing more and more in outstanding solutions which can become a dominant feature of shop interior; they appropriately dispense scents or using audio-marketing more consciously. However, an original design is still the key.

Ergo Store Company, owing to the experienced team of specialists and advanced project management process is prepared for execution of various orders including copyrighted. We target our services both to chain and individual customers.

(photo: uk.lush.com)

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