The Levi’s store in the Nový Smíchov shopping center in the Czech capital is one of the projects carried out by us at the end of 2018.
It is a monobrand store with an area of 88.6 sq m, offering both women’s and men’s collection of the legendary jeans producer. The store is located on the first floor of the Nový Smíchov shopping center, where we can also find stores of our other clients – the CCC group and the lingerie manufacturer – Etam, as well as stores of brands from Inditex group (Bershka, Stradivarius, Zara) and C&A, H&M, Mango or Promod.
Levi’s joined this group on December 15, 2018, and the Ergo Store team was responsible for retail furniture manufacturing, their transport and assembly, which we carried out on 10-12 December, 2018. During retail furniture manufactiring, we used materials such as wood, plywood, steel and glass. It is worth noting that the shops signed with the Levi’s brand must meet numerous ecological and sustainable development standards and the materials should have appropriate ecological certificates.
The store in Prague was our next production for the Levi’s brand in 2018. Earlier, we prepared a shop in the center of Munich, as well as in Tallinn and Bucharest, a monobrand store in Tirana, a shop-in-shop in the Lafayette Gallery in Nice, and shops in Athens and Kaliningrad. Our cooperation with the legendary jeans producer is long-term and on the map of our productions we can also find such European cities as Rome, Milan, Paris, Budapest, Bucharest, Glasgow and Madrid.
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Thanks to our longstanding partnership with LPP, we’ve had the opportunity to both observe and participate in the evolution of Reserved's store concept. This article examines how the brand’s stores have transformed over the years and which elements have shaped their current look.