Another project for the More & More brand is behind us – this time we worked in the Austrian city of Wels.
This is the first store of this brand specializing in women’s fashion prepared by us in Austria. It is located at Schmidtgasse 28 A, on the pedestrian zone in the center of the city with approx. 60 thousand. residents. This is a monobrand store with an area of 85.5 sq m.
Our team was responsible for retail furniture manufacturing, transport and assembly, which we carried out at the turn of August and September 2018. We used MDF, steel and oak veneer to make the interior. A characteristic element of More & More stores are walls covered with wallpaper in white and gray longitudinal stripes.
The German clothing brand More & More specializes in women’s clothing that combines elegance and comfort. It offers blouses, dresses, sweaters, pants and accessories made of high quality materials. The origins of the brand date back to 1982 when Karl-Heinz Mohr opened the first store under this name in Munich. Today, More & More has its stores on over a dozen foreign markets, being still a family-owned company. Although the store in Wels was the first production for More & More in Austria, previously we have already been performing stores for this brand in such countries as Germany, the Czech Republic, Belgium and Finland. In addition to clothing stores, we also had the pleasure to prepare for More & More two times in a row stands at the prestigious Berlin Panorama fashion fair.
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Thanks to our longstanding partnership with LPP, we’ve had the opportunity to both observe and participate in the evolution of Reserved's store concept. This article examines how the brand’s stores have transformed over the years and which elements have shaped their current look.