26.06.2025
Spring and summer are seasons when well-known brands frequently launch their pop-up stores. Temporary retail spaces appear in urban and tourist areas, drawing attention with their unconventional design and creative concepts. Modern furniture solutions significantly reduce the time needed to prepare such a store and give brands the flexibility to bring bold ideas to life.
Today’s pop-up stores have evolved into sophisticated branded environments and platforms for building direct relationships with customers. On the streets of the world’s biggest cities, one can find imaginative retail points created by leading premium brands. At the end of May 2025, Parisians were captivated by Prada Picnic – an experimental pop-up experience. Visitors could test perfumes by the iconic brand or even enjoy ice cream. The unique atmosphere was enhanced by deck chairs, umbrellas, and a retro picnic bus — all with a view of the Eiffel Tower.
Brands use pop-up stores to enter new markets, launch limited collections, or boost brand recognition. This variety of goals calls for equally flexible furnishing solutions.
The latest generation of furniture for pop-up stores is based on modular systems that can be assembled like building blocks. Individual components – such as shelving units, displays, and checkout counters – feature standardized connectors that allow for various configurations. This system enables brands to tailor their setups to anything from a compact 10 m² booth to a spacious pavilion.
A key feature is the lightweight construction – modern composite materials are significantly lighter than traditional ones, while maintaining durability and aesthetics.
Samsung, for example, has created a mobile booth called “Galaxy Studio,” which is set up in shopping malls or during special events. Inside, visitors can explore device features, learn about their capabilities, and receive assistance from promoters and tech experts. The booth utilizes a comprehensive modular system – including interactive tables, display walls, and testing stations – all of which can be arranged in different configurations.
Samsung’s booth also illustrates how digital technology is used in modern pop-up stores. The brand’s display walls include built-in screens, dedicated product testing zones, and VR goggles.
Other technologies being adopted by brands include motion-sensor shelves that activate product lighting and checkout counters with built-in payment terminals. Modular media walls — combining display functions with multimedia presentation capabilities — are also increasingly popular. These walls can be quickly reconfigured to match the needs of specific campaigns.
Modular systems allow for deep personalization without the need to design custom fixtures from scratch. Swappable front panels, configurable LED lighting systems, and magnetic branding solutions allow the store’s look to be aligned with the brand’s visual identity in just a matter of minutes.
Pop-up stores are more than just a trend — they’re a response to fundamental changes in consumer behavior and business strategy. In an era of economic uncertainty, flexibility becomes a key competitive advantage. Brands that master the art of quickly setting up attractive retail spaces anywhere, anytime will gain a significant edge over the competition.
03.07.2025
The regular collaboration between Ergo Store and the German brand More & More has led to another series of projects on its home market. Among the cities where we’ve prepared retail spaces is Berlin.
