Since 20th May, the customers of the Morena Gallery in Gdańsk, can see the new face of the retail shop of the LPP group flagship brand.
Thanks to the renovation works, Morena Gallery gained additional 13 thousand m2 of rental area and now it is over 33 thousand m2 all together. The Reserved store was also changed. Thanks to it, the shop area is now three times bigger than before.
The new concept of Reserved in Morena is the result of action taken by the group last year, in order to refresh the interior of the stores of the LPP brands. The new arrangement of the Reserved retail shops acts as the brand’s face lifting and it creates a concise image of the man’s, the woman’s and the children’s zones, that share one space. That is why, all the new Reserved shops are opened within the frames of the “light loft” concept.
The author of the Reserved retail shops concept is the Studio 1:1 project office from Gdańsk. Based on their project, the Ergo Store started and implemented manufacture of furniture which can be fund by the customer in the LPP group member brand shops.
Within the frames of cooperation with the LPP group, we produced many retail shops in Europe and Asia. One of the latest realizations is the Reserved shop in Essen, Germany. Its official opening was done at the end of April [LINK]. Now, we shall find the Polish brand in the very centre of the town.
We shall inform about the realizations of the Ergo Store for the LPP group on an ongoing basis.
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Thanks to our longstanding partnership with LPP, we’ve had the opportunity to both observe and participate in the evolution of Reserved's store concept. This article examines how the brand’s stores have transformed over the years and which elements have shaped their current look.
