Shopfitting and its impact on sales in brick-and-mortar stores

A physical store is not just a place for selling products; it’s a brand’s showcase, a key element in creating customer experiences, and a crucial factor influencing sales performance. Shopfitting, the process of furnishing and arranging retail spaces, thus becomes an essential part of marketing and sales strategies.

Shopfitting as a tool for building brand image

Store furnishings are not only about functionality but also play a role in shaping brand identity. Well-chosen arrangements can emphasize the values a company represents. Details like colors, materials, lighting, and spatial layout influence how customers perceive the brand. Aesthetic and cohesive spaces inspire trust, and customers are more likely to return to places associated with positive experiences – explains Izabella Węgrzyn, Vice President of Ergo Store.

You can learn more about how shopfitting translates into brand reputation in our article “Shopfitting and its influence on a brand.”

Ergonomics and functionality – the key to a comfortable shopping experience

Effective retail space design isn’t just about creating visually appealing arrangements but also about ensuring ergonomics and shopping convenience. Shopfitting allows for the optimization of store layouts so that customers can easily navigate and quickly find the products they are interested in. A well-designed shopping path guides customers through key sales zones, increasing the chances of impulse purchases.

Find out how the right choice of furniture can optimize your store’s space.

Lighting – an underrated ally of sales

Many store owners don’t realize the significant impact that proper lighting has on sales. Well-chosen lighting not only highlights products but also sets the mood and influences the perception of space. Bright, natural light draws attention to key items in the offering, while subtle lighting can create a pleasant atmosphere, encouraging customers to stay longer in the store.

Read about store lighting trends in 2024.

The psychology of colors in retail space design

By understanding the psychology of colors, we can stimulate specific emotions and actions. Warm colors, such as red or orange, may prompt quicker purchasing decisions, while cooler tones—like blue or green—instill a calm, relaxed atmosphere, encouraging customers to spend more time in the store.

Learn more about the role of colors in store design.

In an era of growing competition, the key to success for brick-and-mortar stores lies not only in product quality but also in how products are presented. Shopfitting is, therefore, one of the most important tools that can help gain a competitive edge and build lasting relationships with customers.

Is your retail space ready to fully leverage the potential of shopfitting? Ergo Store is a company with over 15 years of experience in designing and producing retail spaces. Use our knowledge and expertise to increase sales in your store.