Special Ergo Store production in London: Reserved store in Europe’s largest shopping center

The two-story store in Westfield White City was prepared according to the brand’s new interior design concept.

Implementation of the new Reserved store concept

Westfield White City, the shopping center where the Reserved store produced by us is located, expanded in 2018 to increase its area to 240,000 square meters, making it the largest of its kind in Europe.

The five-story building houses over 300 stores, including brands such as House of Fraser, John Lewis, Marks & Spencer, Next, Primark, Waitrose, Boots, Bershka, Dorothy Perkins, Hollister Co., Mango, Reiss, Topshop, Zara, and others. In a section of the complex known as The Village, luxury brands like Gucci, Miu Miu, Mulberry, Tiffany & Co., and Versace have their stores.

The Reserved store in Westfield White City, which opened on May 23, 2024, was designed according to the brand’s new concept. The design draws inspiration from landscapes and traditional materials used in furniture and interior architecture. The proposed layout and product display aim to enhance the aesthetic shopping experience. The new arrangement emphasizes the brand’s openness to the customer, allowing freedom of movement and interaction with the collection, while promoting a neutral and welcoming interior.

The two-story store covers an area of approximately 1,800 square meters and was prepared with A-class finishing, meaning the use of the highest quality raw materials and lighting elements in the furniture. The furniture is finished with noble materials like natural wood (veneer), and materials such as Krion, decorative plaster, various lighting, and decorative elements like aged mirrors were also used.

Production of the Reserved store in London

The Ergo Store team was responsible for the production of furniture and fittings, including lighting for the furniture and decorative elements, production of fixtures (fitting rooms), and supervision of the assembly, which took place from April 22 to May 6, 2024.

Reserved is one of the two flagship brands in our client’s portfolio – the LPP group. We have prepared Reserved stores in many large European cities, such as Munich and Essen.

Over many years of collaboration with the LPP group, we have produced stores for all its brands (Reserved, Sinsay, Cropp, House, Mohito) in countries such as Hungary, Germany, Romania, Finland, Greece, Bulgaria, Serbia, Bosnia and Herzegovina, Croatia, and Poland.

Photo:  Beca B Jones / lpp-reserved-uk-limited