Panorama Berlin is one of the most visited fashion fairs in Europe. During latest edition we had the pleasure to produce stands for two brands.
The German trade fair Panorama Berlin is an event visited by the most of the fashion industry and its fans. During the tenth edition of the fair, Panorama Berlin Spring / Summer 2018, we had the opportunity to see the presentation of more than 800 brands on an area of 21 thousand square meters, occupying nine exhibition halls.
Ergo Store could not miss Berlin event. For the third time, we made a stand for the German brand More & More, specializing in women’s fashion. Our next client was #One More Story, young fashion brand, also from Germany. More & More’s stand was distinguished by the lightweight design of the furniture. White colour was balanced with greenery, decorating the whole construction with plants, emphasizing the natural materials used to produce More & More clothes. On the other hand, #One More Story stand was a nod to geometry, minimalism and a simple palette of colors, dominated by black, white or shades of gray.
– This time the fair turned out to be twice as important to us as usual, as we produced two stands for our customers, including the regular Panorama visitor More & More, as well as the newcomer, #One More Story. We also attended the fair as guests – says Ewa Marek, Ergo Store’s New Business Manager.
The leitmotiv of this edition of the fair was “Urban Jungle”. The organizers provided a strong representation of interesting start-ups and new brands debuting on the challenging German fashion market. Among brands which presented their spring / summer collections of 2018 were, among others, Bestseller, Tom Tailor, Betty Barclay and DK. A lot of interesting staff could be found by fans of jewelry and accessories as well as premium brands. For the first time on Berlin Panorama their new lines of products were presented by brands like Moschino (swimwear), Stella McCartney (underwear) or Twinset (beachwear).
Panorama Berlin is the largest and most important fashion fairs in German-speaking countries and one of the most important in Europe. The first edition of Panorama took place in 2013. The event takes place twice a year: in January and in July, each time attracting over 50,000 exhibitors and visitors from over 90 countries.
Next edition of Panorama Berlin awaits us on 16-18 January 2018. Ergo Store will definitely be there. See you!
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