What are the biggest advantages of stationary shops?

Despite the growing popularity of online shopping, many customers still like to shop in traditional stationary shops. What are the greatest advantages of this form of trading and what future awaits it? We write about it in our article.

Stationary shops provide a sensory experience 

Online shops often offer a wider selection of products at lower prices and can provide more convenient shopping options, such as home delivery. However, some shoppers may prefer the tactile experience that physical shops provide.

The ability to get a sensory look at a product – to touch, see or taste it ‘live’ – is one of the biggest advantages of stationary retail, according to consumers from nine countries who took part in ‘The State of Brick & Mortar’ survey, conducted by Mood Media. Customers can immediately see and touch the products before making a purchase decision. This provides them with a greater level of confidence compared to shopping online, as some products may look different on screen than in real life. 

Stationary shops offer instant gratification 

When shopping in stationary shops, customers do not have to worry about waiting for shipping or potential delays due to weather or other circumstances. They receive their product immediately, allowing them to make sure the product meets their expectations before leaving the shop. At the same time, they have the opportunity to explore and discover new items.

Stationary shops mean personalised service

In stationary shops, customers are able to receive personalised customer service, thanks to the presence of knowledgeable and experienced staff members who can provide advice and guidance. Members of staff often have experience in their respective fields and are able to answer any questions or concerns that customers may have about specific items or brands. This is a type of contact not available in online shops. 

Stationary shops mean lower prices 

Finally, compared to online trade, shopping in physical retail shops often proves to be cheaper as there are no additional charges, such as the cost of shipping, incurred when ordering products online. Shopping in a physical shop is also convenient as it eliminates the need to wait for delivery and increases consumer satisfaction in being able to take home the purchased items immediately, without delays or additional costs.

What is the future of stationary retail?

Despite technological progress and the growing number of people who can work remotely or buy items online, there is still a need for physical stationary shops as they offer a unique shopping experience that many customers value.

“Physical shops allow you to build your image and increase customer engagement with your brand,” – points out Izabella Wegrzyn, vice-chairman of the board of Ergo Store. 

Retailers are keen to make up for times of pandemia and many are citing expansion, both in existing and new markets, as their priority. Among retailers surveyed by CBRE, a consultancy specialising in commercial real estate, 64 percent say that running stationary shops increases their online sales locally. 

If stationary shops play their cards right – focusing on providing excellent customer service both in-store and online, keeping up with trends and using modern marketing techniques – there is no reason why they cannot compete with digital retailers.

Photo: Clark Street Mercantile, Willian Justen de Vasconcello / Unsplash