The store in Saint-Laurent-du-Var is our next French production for the brand from the portfolio of the Levi Strauss group this year.
The shop-in-shop (SIS) is located in Saint-Laurent-du-Var, in the department of the Maritime Alps. We find it in the Lafayette Gallery – a famous department store, founded in 1894, associated mainly with the building on the Haussmann Boulevard in Paris. Currently, there are over 30 department stores under this name in France, offering a huge selection of brands from both the premium segment (our client Michael Kors as well as Karl Lagerfeld, Ralph Lauren and more) and from the mid-priced segment (our client Levi’s as well as Diesel, Espirit, Timberland or Tommy Hilfiger).
Our contribution to the preparation of the new Dockers store in Saint-Laurent-du-Var is the retail furniture manufacturing, their transport and assembly, which we carried out on June 19, 2019. A day later the store was opened to customers.
SIS in Saint-Laurent-du-Var is our next production this year for the Dockers brand in France. In May we prepared a shop in the Belle Épine shopping center in Paris. In turn, in 2018 we prepared for Dockers a series of men’s shop-in-shops in cities such as Lille, Rouen, Le Havre, and Tours. Other European cities where we had the opportunity to work for our client include Barcelona, Stockholm or Lisbon.
The mission of the Dockers brand, which was officially established in 1986, is to provide men with comfortable and versatile clothes for every occasion. The roots of the brand date back to the 19th century when Levi Strauss started selling shoes that endured the hardships of everyday work of American shipbuilders. Today, Dockers is a global leader when it comes to khaki men’s clothing production. The American brand offers also a line of products for women.
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