29.12.2022
For the Dockers brand, we often prepare shops in well-known European department stores’ chains such as the French Printemps or the Spanish ECI.
One of our recent productions in the ECI chain is a shop in the Catalan town of Cornellà de Llobregat, part of the Barcelona metropolitan complex. Although prices are not among the lowest here, customers are attracted by charming interiors and the wide range of products on offer. As well as a grocery shop, bookshop or restaurant, you will find shops for cosmetics, footwear or clothing brands such as Stonefly, Scalpers or Nike.
Many retailers operate in the ECI in a shop-in-shop formula, using the retail space of other brands. This also applies to the Dockers shop prepared by Ergo Store, which offers the American manufacturer’s men’s collection on 46.5 square metres. The shop opened in mid-September 2022 and the Ergo Store team was in charge of retail furniture manufacturing and transport.
We prepared the shop-in-shop in line with the latest California Cool concept, which is dominated by bright colours. The interior aesthetics correspond with the clothing collection prepared by the American brand, which has evolved over the years from a khaki-coloured workwear manufacturer to a casual Californian lifestyle brand.
We have been working with the Dockers brand for years, and during this time we have prepared shops in France, including Paris, and Spain, including several times in Barcelona and Madrid.
01.10.2026
This critical area - spanning the first 1.5 to 5 meters past the entrance - is known as the transition zone, decompression zone, or landing strip. How should you design the decompression zone to drive store success?
24.09.2026
The checkout zone in a brick-and-mortar store is more than just a payment area - it is a critical brand touchpoint and an effective tool for margin generation. Well-designed retail fixtures turn passive queue waiting into an active decision-making process, directly increasing average basket value.