03.10.2024
A showroom in the capital of Belgium, Brussels, and a shop-in-shop in Esch-sur-Alzette, Luxembourg, are the latest Ergo Store projects for the More & More brand in the Benelux region.
While we usually work for the German brand More & More on its home market, this time we had the opportunity to produce new stores in the Benelux region.
The showroom we prepared in the capital of Belgium is the only More & More store of this format in this part of Europe. Showrooms typically offer fashionable, luxury clothing or accessories. Unlike traditional stores, they feature a homier, warmer interior, with a limited number of displayed clothes, making them resemble a private wardrobe.
The More & More showroom we produced in Brussels is located in the Fashion Gardens complex at Atomiumlaan Avenue 1. This unique location is situated in the Laeken district, within the grounds of Brussels’ amusement park, near landmarks like the Design Museum and the Atomium—a distinctive, monumental iron crystal model standing 102 meters tall.
The showroom we prepared covers an area of 103 square meters. Our team handled the production and transportation of the furniture, and the store opened between June and July 2024. To design the showroom, we used materials specified in the brand’s interior concept introduced in 2020, with painted steel being the standout feature.
Another More & More store we produced in the Benelux region is located in Esch-sur-Alzette—the second-largest city in Luxembourg, home to the country’s longest shopping street. The shop-in-shop we prepared is at 21 Rue de l’Alzette.
The store covers an area of 32 square meters, and our team was responsible for the production, transportation, and installation of the retail furniture, which was completed on June 27, 2024. A few days later, the store opened to customers.
More & More is a long-term client of ours, for whom we have prepared stores in various formats, including showrooms and shop-in-shops. Our productions include showrooms in Salzburg, Hamburg, and Helsinki.
We primarily produce More & More shop-in-shops in Germany, but also in countries like Switzerland, Belgium and Austria.
15.05.2025
Luxury minimalism - a trend born in response to excessive consumerism and material overload - is now making its mark in the design of retail environments.
