Ergo Store has produced a series of Dockers outlets in France

Dockers, a part of the Levi Strauss group, is our longstanding client for whom we create various types of stores – monobrand stores, shop-in-shops, as well as outlets. In the spring of 2023, we focused on the latter format, preparing a series of stores in France.

Outlet Production – What to Consider?

Outlets are attractive to customers, offering high-quality products at lower prices than traditional stores. When preparing an outlet store, it’s worth paying attention to several elements:

1. Location: The store should be situated in an area with high accessibility, close to large population centers or near popular tourist destinations.
2. Product Assortment: Outlets typically offer products from surplus inventory, previous season’s collections, or products with minor defects. It’s important to ensure a diverse range of products to attract different customer groups and offer them high-quality products at attractive prices.
3. Interior Design: The store should be designed and arranged in a way that attracts customers. Proper signage will help highlight discounted products, promotions, or special offers.
4. Discounts and Promotions: Outlets primarily attract customers through reduced prices. Therefore, it’s important to offer attractive discounts and promotions.
5. Customer Convenience: The store should be well-lit, with easy access to products and ample space for easy movement. Fitting areas should also be appropriately planned.

Ergo Store Projects for the Dockers Brand – Spring 2023

In the spring of 2023, we prepared Dockers outlets in several French cities and towns. One of them is Giverny – a small town in Normandy, located a 50-minute train ride from Paris. We designed the Dockers store in the newly opened McArthurGlen facility, positioned as a “designer outlet” that offers many luxury products while maintaining the outlet format. Our team handled retail furniture production, transportation, and assembly, which took place on April 3-4, 2023. Covering an area of 85 sqm, the store offers both men’s and women’s collections from the American manufacturer.

We performed the same set of tasks in Corbeil-Essonnes – a district located in the southern suburbs of Paris. The store in the Marques Avenue outlet center, with an area of 60 sqm, was opened on April 7, and assembly was conducted on March 29-30. This retail point, like all the others, offers both men’s and women’s collections of the brand.

Another store was prepared in Nailloux Outlet Village, located on the road connecting Toulouse to the southern coast of France. The area of this retail point is 80 sqm. The assembly took place on May 9-10, and the store was opened on May 12.

The largest areas – 103 and 100 sqm respectively – are occupied by outlets prepared in Franconville, in the center of Quai Des Marqies, and in Pont Saint Marie – a small town in central France, known for its high density of commercial facilities.

The stores were opened on May 25 and June 14 respectively, and assembly was carried out a few days earlier in both cases.

The list of spring projects is concluded by an outlet in Roppenheim near the German border, whose production was completed in June. The store in The Style Outlets center is the eleventh new Dockers retail point in France this year. We are pleased to announce that the majority of the newly opened stores this year are our productions.

Ergo Store’s Cooperation with the Dockers Brand

Dockers is our regular client for whom we have worked in various countries in Europe, including multiple times in France and Spain. In just the past few months, we have prepared a series of stores in France, including a showroom in Paris, several stores in Spain, and an outlet in Italy.