19.03.2025
The project, which we completed in February 2025, is a shop-in-shop located within the renowned multi-brand fashion store Modepark Röther.
Modepark Röther is situated at Landswehrstraße 6 in Vienna’s 11th district. The complex spans two floors and offers a selection of clothing from over 300 brands, including Cecil, Jack & Jones, Tom Tailor, Only, Puma, and many others. Customers are drawn in by its personalized service and expert styling advice.
Due to the specific format of Modepark Röther, the dominant sales model here is shop-in-shop. The More & More brand follows this model as well, with its boutique occupying 28 sqm.
The Ergo Store team was responsible for producing retail furniture and fixtures, as well as their installation, which was completed on February 18, 2025.
More & More shops are distinguished by their characteristic steel structural elements, coated in black and gold-transparent paint. These features lend the interiors a subtle lightness and refined elegance. Every shop of this brand is created with attention to detail, combining modern design with sophisticated aesthetics.
The Modepark Röther shop was another More & More project we completed in Vienna. In 2024, we produced a monobrand store in the Auhof Center shopping mall. We implemented the same format in another Austrian city known for its extensive selection of stores and boutiques — Graz, in 2023.
More & More is a long-term client of ours, for whom we frequently work in its home market of Germany. Our portfolio also includes projects in Belgium, Switzerland, Finland, and Kuwait.
15.05.2025
Luxury minimalism - a trend born in response to excessive consumerism and material overload - is now making its mark in the design of retail environments.
